The Selling Process

Listing Your Home

Listing your home with a Real Estate professional is the first step on the path to a successful closing. Ellen Coleman and The Coleman Realty Team (My Team) is well prepared to assist you from beginning to end, helping you feel at ease throughout the entire selling process. To start, we might suggest specific improvements to enhance your home’s salability. We will tell you what changes to make that are low cost yet will give you the highest return. 

Your Customized Marketing Plan

My Team will work behind-the-scenes to ensure that your home gets the most visibility to the most potential buyers. By advertising on the Internet, social media, and multiple real estate websites your home will get the greatest exposure. We will also use additional resources that only Real Estate Agents have to sell your home at top price and in the shortest amount of time. 

Pricing Your Home to Sell 

Establishing a list price that will attract the most buyers is key in developing a successful marketing plan. You want your price to be exactly right based on comparable properties.  If the price is too high, buyers may avoid your home all together. My Team will analyze the prices of homes that have recently sold comparable to yours. Positioning your home for market entry is critical.

Several factors go into establishing the selling price of your home:

  • Location. The location of your home is one of the top factors to determine price. A small house in a very desirable area may sell for more than a larger home with more features in a less desirable area. 

  • Condition. A well-maintained, clean home will present better than one with clutter and obvious repairs needed. Curb appeal is key.  You will never get another chance to give a potential buyer their first impression of your home!

  • Price Per Square Foot. The average price per square foot may be taken into 

consideration when pricing a home, but it is not this calculation alone. 

  • Amenities. A home that has features that are sought after (stainless appliances, granite countertops, for example) will usually dictate a higher price.

  • Home Warranty.  Offering to pay for a Home Protection Plan that protects a buyer during the first year of home ownership may add salability to your home.

Preparing Your Home for the Market

The next step in selling your home is to prepare it for showings. First impressions are important. You want to allow potential buyers the opportunity to envision themselves living in your home.

  1. Cleanliness. A clean home will impress. Make sure that your home, including the yard, is orderly and clean.  De-clutter and pack up any items that detract from your home’s best features.

  2. Paint. Freshly painted walls and décor in a neutral shade can go a long way to enhance the overall appearance of your home and is one of the least expensive ways to get a clean, fresh look.

  3. Curb Appeal. When you drive up to your home, be honest, does your home look inviting and neat?  Remember - you never get another chance to give a potential buyer their first impression of your home!

  4. Odors. If you have pets or smoke, make sure to eliminate damage or odor associated with this.  Be aware that even though you might not be able to smell the odors, they can turn buyers away.  


Sellers most often have emotional attachments to their homes. Even though you want to tell a potential buyer all about your home, a Real Estate Agent will want to tour the home with their clients alone. It is strongly advised that you leave during showings. I ask my seller clients to complete a “Brag Sheet” listing what they love about their home. To ensure the best showings possible, make your home inviting and welcoming, even adjusting the temperature if needed.

Negotiating the Purchase Price

A formal contract, written by the buyer’s agent and the buyer, will be sent to us for your consideration. I will guide and advise you of the various parts of the contract and let you decide if you will accept the offer. Once you and the buyer have agreed upon the contract, the contract is then Ratified.  All contingencies run from this date. 

The Home Inspection

A home inspection may be requested in the contract and is paid for by the buyer.  It takes 2-4 hours depending on the size of the home. It is advised that you are not home during the inspection.  The inspector wants to be able to speak freely to the buyer and their agent. Your home will be evaluated from the roof to the foundation and will include, the functionality of the heating and air conditioning systems, electrical, plumbing and all appliances. The inspector will look at the home’s structure including the foundation, basement, roof, chimney, walls, doors, and windows. If there are any concerns from the inspector, you will receive a full Home Inspection Report along with an addendum requesting repairs or a credit to have repairs done. 

The Closing

All paperwork has been reviewed prior to closing day by the involved parties; the buyers and sellers, agents, lenders, attorneys, and title companies. The closing, also known as settlement, is when money is received from the buyer and paid out to the seller. 

The Move

No matter how many times you have done it, moving is never easy. However, you can take certain steps to ensure that your move goes as smoothly as possible. You must be completely out of the home before you go to settlement. 

A short to-do list might include:

  • Hire movers as soon as you know your settlement date – ask Ellen for a recommendation.

  • Find storage, if necessary

  • Obtain moving supplies – usually from the moving company.

  • Pack ahead of time – do not wait until the last minute – pack and dispose of unneeded items in advance.

  • Contact utility company and cable providers about a week before settlement to notify them of the sale. 

  • Notify the post office of your address change.

  • Clean the home for your new buyers.

You can always count on Ellen Coleman and The Coleman Realty Team to assist you with any questions or recommendations of reliable professionals.  We are here to help you every step of the way!

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